Year in Search
Every December, brands and media publish their review of the year. But they’re always the same — an expected recap of the biggest events. We took a new approach. Harnessing the trillions of searches made over the year, identifying spikes, making striking comparisons and uncovering emotional responses. We then published our findings through a bespoke editorial site, TVC, print and outdoor advertising. All fueled by the belief that what we search for says a lot about us.
The launch film hit 35 million views and overall the campaign gained 2.2 billion impressions. At its core was a mobile-first, digital experience spanning 80 countries, featuring the year’s biggest - and weirdest - stories. This project redefined Google’s approach to this cultural moment. They’ve since put Google Trends at the front of the piece, supported by editorial content that continues what we started. Watch the case study film for the full run-down.
We even worked with the Doodle team to create a celebratory Google Doodle on New Year’s Eve. That was a 2014 highlight.