Meta Personalised Ads

A campaign showing customers the benefits of personalised ads on Facebook and Instagram. Everyone has something they’re really passionate about. Those activities, pastimes or hobbies that you love and just can’t get enough of. Meta personalised ads help you discover small businesses that fulfil those passions. I led our in-house creative teams in creating a campaign for the UK that also set an approach for our other markets to follow. In parallel, I worked in collaboration with our friends at Granny, directing and guiding them as they created an equivalent campaign for Germany. All assets are designed to grab attention from the very start.